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Openings on Digital Analytics Manager
Position: Digital Analytics Manager
|Digital Marketing Jobs in Hyderabad|
5+ years of paid media planning experience
Extensive experience analysing website traffic, including on-page behaviours, in-bound traffic patterns, and A/B testing
Digital marketing experience, including SEM, SEO, affiliate networks, shopping sites, email, as well as standard industry practices
Qualification: Any Graduate. Google AdWords & Analytics Certification is a plus
Job Location: Hyderabad
Reporting into the Head of Client Services, the digital analytics manager will develop key strategic quantitative analysis for the Global Digital Marketing team. They will be able to produce actionable recommendations using Conversant, CRM (e.g. Microsoft Dynamics), Marin (auto search bidding tool), web analytics tools (e.g. Google Analytics) and various statistical techniques.
In addition to delivering new business insights through analytic projects, this role will be responsible for providing ongoing strategic guidance and recommendations to the digital marketing and brand marketing teams and managing any third party programmatic suppliers.
We seek an expert in the digital marketing ecosystem, ideally with expertise with Analytics platforms and Excel, and proficiency across Google AdWords, Bing Ads, Yahoo! Gemini, Facebook advertising, Affiliates platform and display partners. Past experience with analytics integrations, creation and maintenance of URL tracking codes, and proven ability to understand, manipulate and report on metrics is highly desired.
Roles & Responsibilities:
Support the team by delivering timely, insightful and actionable analyses
Interact with internal teams to understand requests, prioritize, and set clear expectations
Solve complex business problems by using advanced analytics
Use existing tools within PPC, affiliates, Facebook, and other statistical packages to create and automate complex reporting of each channel performance across all brands.
Answer ad hoc questions and conduct deep dive analyses for the business
Conduct Lifetime Value analysis across all vehicles and recommend budget allocations
Enhance current reporting tools and develop new tools to support the digital landscape
Identify trends and opportunities across various media and communication channels
Ongoing report creation and reporting to stakeholders
|Digital Marketing Jobs in Hyderabad|
Desired Skills / Knowledge:
Knowledge of various online channels, such as PPC, display, affiliates, paid social etc. Knowledge and experience with a range of CRM and Database Management
Knowledge of various data mining techniques to generate business insight
Strong interpersonal skills, presentation skills, problem-solving skills, and communication skills
Skills in fact-based analysis, including the ability to persuasively present insights and recommendations to senior management
Strong ability to identify business issues, formulate plans to resolve these issues, and effectively communicate the results to senior management
Excel expert comfortable with in-depth reporting and search engine & CRM bulksheets
Clear, demonstrable excitement about working in the online marketing sector
The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.
There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies
Interested candidates with suitable profiles, please apply with your latest resume in word format to: firstname.lastname@example.org
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