Total SEO Material - Indepth

Advanced SEO Training Concepts (SEO, SMO, PPC)


Internet Basics & Search Engine Basics


·         What is Internet Marketing ?
·         Importance of Internet Marketing
·         Types of Internet Marketing Methods
·         How the search engine works?
·         Understanding the SERP
·         Using Search Operators
·         Google Search Engine Architecture
·         Search Engine Algorithms

Google WebMasters Tools

·         Adding a Site and Verification Process
Configuration
·         Settings
·         Geographic Settings
·         URL Parameters
·         Site Links
Traffic
·         Search Queries
·         Links to Site / Internal Links
Optimization
·         Sitemaps
·         Remove URLS from index
·         HTML Suggestions
·         Content Keywords

Keywords Research and Analysis

·         Introduction to Keyword Research
·         Product Analysis
·         Types of Keywords
·         Keyword Research Methodology
·         Keywords Analysis Tools
·         Competition Analysis
·         Preparing a Keyword List for Project
·         Localized Keywords Research

On-Page Optimization (Onsite)

·        Basics of Website Designing / Development
·         Onsite Optimization Basics
·         Google SEO Guidelines
·         Importance of Domain Names
·         Website Structure and Navigation Menu Optimization
·         Keyword Analysis
·         Keyword Optimization
·         Title Tag Optimization
·         Meta Tags Optimization
·         Headers Optimization
·         SEO Content Writing
·         Anchor Links Optimization
·         Internal Link Strategy
·         Image Tag Optimization
·         Footer Optimization
·         URL Rewriting Techniques (301, 302)
·         Robot.txt File
·         Cross Linking
·         Geo Tagging
·         Canonicalization
·         Fav icon
·         Creating an HTML and XML sitemaps
·         Sitemap hosting

Off-Page Optimization (Offsite)

·         Introduction to Offsite Optimization
·         Submission to search engines
·         Linking Building Methodology
·         Types of Linking Methods
·         Directory Submissions for SEO
·         Social Bookmarking
·         Local Business Listing (Local SEO)
·         Classifieds Posting
·         Forum Creations and Commenting
·         Blogs Creations for SEO
·         Blog Commenting
·         Press Release Submission
·         Article Submissions
·         Social Media Optimization (SMM Techniques)
·         Web 20 Site Submission
·         Link Wheel [Level 1, Level 2, Level 3]
·         Link Chain
·         Deep Linkining
·         Infographics
·         Pyramid SEO
·         Google business map Creation

Position Monitoring

  ·         Monitoring website Ranking With Different Keywords
  ·         Renewal Of Expiry Trade Leads And Posting New Trade Leads

Reports and Management

·         Website Position Analysis
·         Introducton to Google Analytics
·         Installing Google Analytics
·         Basics of Google Analytics
·         Visitors Reports
·         Geographic Reports
·         Traffic Sources Reports
·         Keywords Reports
·         Goals and Conversions

Latest Additional Techniques

·         Google Algorithm Updates
·         Panda Update
·         Pengiun Update
·         Page Rank Technology
·         Panda Update and its Importance
·         Latest Updates about SEO Algorithms

Additional Topics

·         Google Adsense Concepts
·         Web 2.0 Submissions
·         Link Wheel
·         Total PPC Advertising (For full course visit this page - PPC Training )

Live SEO Project

·         All the concepts on live seo project with Real Time experience from Real Time Faculty along with Certification

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Basic Components of SEO

  1. Spiders / Robots / Bots - Collect the web pages through out the world by use of net
  2. Crawlers - Crawl (Read) the pages collected by the Spiders
  3. Indexors - Index the Web Pages that was Crawled by Crawlers
  4. Database - Save the data which was indexed by the Indexors
  5. Search Engine -  
  6. Back links - A link that is redirecting from One Website to another Website is called a back link
  7. Do Follow Back Link
  8. No Follow Back Link
  9. Website - 
  10. Web pages
  11. URLs
  12. SEO Friendly URLs
  13. SERP - Search Engine Ranking Position
  14. Page Rank -  Page Rank a system for ranking web pages developed by Google (Varies from 0 to 10)
  15. Alexa Rank - 
  16. Bounce Rate - 
  17. PPC - Pay Per Click
  18. CPC - Cost Per Click
  19. CPM - Cost Per 1000 Impressions
  20. CTR - Click Through Rate - term indicating the percentage of viewers who click on a banner advertisement and follow the link | CTR = (CPC/CPM)*100
  21. CPA - 
  22. SMO - Social Media Optimization
  23. SMM - Social Media Marketing
  24. SEM - Search Engine Marketing
  25. Traffic - Number of Visitors to the Website
  26. CTA - Call To Action


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        Basic Training Material       

Keywords Terminology

Keywords Levels are totally 3types
1. Low level keywords:If the keyword competition (in Google) is <= 4 digits then it is considered as low level keyword. For low-level keyword we can optimize a website with in 3 months.
Keyword Terminology | Keyword Analysis
Keyword Terminology

2.Medium level keywords :
If the keyword competition (in Google) is <= 7 digits it is considered as medium level keyword, For medium -level key words we can optimize our site with in 6 to 7 months.
3.High level keywords :
if keyword competition is above or equal to 8 digits it is considered as  high level keyword  .we can optimize  these high level keyword  in 1year.
Keyword Density
Keyword density refers to the ratio or percentage of keywords contained within the total number of index able words within a web page. It is important for your main keywords to have the correct keyword density to rank well in Search Engines. Keyword density ratio varies from search engine to search engine. The recommended keyword density ratio is 2 to 8 percent. Keywords quality is very important more than keyword quantity because if we have keywords in the page title, the headings, and in the first paragraphs this count more.  The reason is that the URL (and especially the domain name), file names and directory names, the web page title, the headings for the separate sections are more important than ordinary text on the web page . We may have same keyword density as our competitor’s web site but if we have keywords in the URL, this will boost our website ranking incredibly, especially with Yahoo search.
Keyword Frequency:
Keyword frequency means the number of times a keyword phrase or keyword appears with in a web page. The more times a keyword or keyword phrase appears within a web page, the more relevance a search engines are likely to give the page for a search with those keywords or key phrase.
Keyword Prominence:
Keyword prominence refers to how prominent keywords are within a web page. It is recommendation to place important keywords at the start or near of a web page, starting of a sentence, TITLE or META tag.
Keyword Proximity:
Keyword proximity refers to the closeness between two or more keywords. It is better to have keywords placed  closer in a sentence.
Keyword proximity examples:
Example 1: How Keyword Density Affects Search Engine Rankings.
Example 2: How Keyword Density Affects Rankings In Search Engine.
In above example, if someone searched for “search engine rankings,” a web page containing the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together.

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SEO Training Institute in Hyderabad  

Basic Material

OnPage Features


1. Pre Optimization Report:

The pre-optimization report is in-depth study of your website / business / service / product.
The pre-optimization report includes:

For Existing website

 IP Related Details
 Total No of pages listed in Google or Other Search Engine
 Page Rank: It is based on the number of quality backlinks to the page.
 Checking for Site Ban
 Time for loading website
 Ranking with most targeted keywords
 Web static Analysis to for keyword research
 Website Traffic Scrutiny
 Keyword Research

For New Website

 Pre-optimization report can also be generated for new development of website by
 Keyword Research
 Differentiate primary and secondary keywords
 Finding keywords for Potential Market in various country
 Analyze the capacity of keywords that can increase traffic to website

2. Keyword Research

Keyword research is one of the most important, valuable and high return activities in the search marketing field.
Depending on the latest algorithm “Hummingbird”, it gives high priority for each and every word of the Keyword or the Keyphrase.
Every search phrase that's typed into an engine is recorded in one way or another, and keyword research tools allow us to retrieve this information. Those tools cannot show us (directly) how valuable or important it might be to rank for and receive traffic from those searches. To understand the value of keyword, we need to research further, make some hypotheses, test, and iterate - the classic web marketing formula.SEO – SMO- SEM - PPC

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3. Competitors Website Analysis

Conducting a competitive analysis is an important part of the job. A good competitive analysis not only produces usability metrics but also aids decision makers in their strategic goal-setting and planning. Competitive analysis need to analyze the list of items are home page, navigation, site organization, links and labels, search and search results, readability, performance and content.

4. Rewriting Robot Friendly Text

Search engines can’t understand the flash content. The texts that can’t read by robot (Google spiders i.e. search engines), have the techniques to understand. Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door – e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That is why we say that if you have really sensitive data, it is too na├»ve to rely on robots.txt to protect it from being indexed and displayed in search results.

5. Header Tabs Optimization (H1, H2 Tabs)

H1 & H2 headers are among the more heavily weighed elements of on-page content. The header tags
(H1, H2, H3 and so on) represent the beginning of a new section or area of a pages content and alert
search engine spiders of the relevancy of the content that follows the heading tag. By using header tags you automatically apply bolding and increase the font of a word or phrase. H1 tag produces the biggest headings and H6 the smallest. In terms of search engine rankings H1 and H2 tags are most valuable. H1 and H2 tags are analyzed from two perspectives: from the point of view of search engines and Internet surfers.

6. Meta Tag Optimization

Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your web site. These "tags" contain keywords, descriptions, copyright information, web site titles and more.

7. Title Tag Optimization (69 Characters - Google, 72 – Yahoo, Others – 65 to 75)

A Title Tag is the title of the web page. It is the very first tag in the HTML code that a search engine sees and it is the very fist time you get to use your main keyword phrase for the specific web page. This is also what the Internet user sees displayed at the very top of the Browser on the left had side.

8. Meta Description Optimization

Create a page description less than 150 to 160 characters, preferably split into two equal length sentences, although not vital. If the counter goes past zero then you've too many characters and Google will likely truncate your description, which won't look as neat in search results.


8. Meta Keyword Optimization

Key word optimization is also known as keyword research. It is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
4 to 8 keywords per a page....

9. Alt Tag Optimization

Alt tag (also referred to as image tag) is textual information related to a graphic image to indicate its relevancy and avoid indexing problems. ALT tags to tell the search engine spiders what this or that picture is about. Basically an ALT tag is a name of a picture or graphic image.

10. Website Structure

Developing a new site, or restructuring an existing one, it helps to draw out your site's structure in something like Vision, or even putting it in Excel. Organizing according to themes and logic based on your keywords phrases (key phrases can also be a single word).SEO – SMO- SEM - PPC

11. Body Text and Content

Search engine optimization is not just about tricks and tips, what is very important are content, content, content. If you build good quality content backlinks will follow, but even when building good quality content you still need to spare a thought for optimizing. There is little point in having a quality page if no one can find it. For this reason body text becomes very important. Without spamming or keyword stuffing you should still easily be able to phrase your writing to include keywords or phrases which you are trying to optimize for.

12. Google Analytics

Measuring and tracking how users are interacting with your website is often overlooked by webmasters, but is one of the most important factors in achieving website success. Proper tracking and review helps you learn more about who’s visiting your site and what they are doing while they are there.
Armed with this information you can then adjust things on your site that may not be working or could work better. Often simple changes like the color or placement of a call to action button can significantly impact returns in terms of conversion.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search enginesand social networks, direct visits and referring sites. It also tracks display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

KEY THINGS TO PAY ATTENTION TO IN GOOGLE ANALYTICS : 


NOW THAT YOU HAVE A GOOD OVERVIEW OF HOW THE INTERFACE WORKS, HERE ARE A FEW KEY STATS WE RECOMMEND KEEPING AN EYE ON IN GOOGLE ANALYTICS:

1. Sessions are the number of times a computer or device opens your site in their browser. Visits are tracked by cookies and are important because they can give you insight into customer loyalty.
2. Unique Visitors are the number of unique site visitors for the time frame you selected in your dashboard. If I visit your site 20 times in one week and you view that week in analytics it will show me as 1 unique visitor. Unique visitors give you important information on how many new people are visiting your site from your marketing efforts.
3. Bounce Rate occurs when a website visitor only views a single page on a website and then leaves a site without visiting any other pages. High bounce rates can indicate a problem with the page or that the visitor is not finding the information they thought they would. High bounce rates can be an indication of low hanging fruit to the savvy marketer. You’ve done the work to get them to the page, now by lowering your bounce rate you can often see your conversions (sales) go up.
4. Pageviews are defined as visitor views of a page on your site that is being tracked by the Analytics tracking code. If a visitor clicks reload after reaching the page, this is counted as an additional page view. If a user navigates to a different page and then returns to the original page, a second page view is recorded as well.
5. Unique Page Views are recorded in the Content Overview report; aggregate page views that are generated by the same user during the same session. A unique page view represents the number of sessions during which that page was viewed one or more times. Page views are a great indication of user engagement with your site. A related metric to the page view is time on site.
6. Referring Source tells you how people are finding your site. It can show you other sites that are linking to you, keywords from Google searches and more. Referring sources can also help calculate return on investment if your paying for advertising on other websites.
7.  Adding Users to your Profile Google AdWords customers can view their Analytics data from inside their AdWords account. Google has added a tab with your Analytics reports and settings. Just go to Tools & Analysis > Google Analytics. Plus, Analytics automatically tags AdWords campaigns for more robust, detailed tracking. Simply enable the auto tagging option when you link your AdWords and Analytics accounts. See the full list of benefits Analytics offers. 


OffPage Features


1. Hosting of sitemap
The purpose of a site map is to spell out your Web site’s central content themes and to show both search engine spiders and your visitors where to find information on your site.

2. Search engine submission (Global and Local)
Submitting the Site to Search Engine

3. Directories submission (General, Product and Country)
Submitting the site to Directories

4. Blog Creation and Blog Commenting
Posting a unique website related content with targeted keywords in website related blogs known as blog posting and commenting in related blog with keywords and website url is blog commenting.

5. Creation of forums and Participating in forums
Forum is like a discussion board, where we can have conversations from agroup o f people abt any product or service (Enquiry)
Posting and commenting of Questions and Answers at Forums related to our products and services

6. Classifieds Posting
Posting Classifieds with Targeted Title in to classified sites

7. Social media optimization

8. Social Book Marking
Probably the best promotion tool around these days is none other than a social bookmarking site. For website promotion, social media be effectively used. (Facebook, Twitter, LinkedIn, Digg etc, Pages, Groups, Tabs etc)

9. Article Posting

SEO – SMO- SEM - PPC

Another very important source of backlinks is article submission. Relevant content can be submitted to bulk of free submission websites.

10. Free Press Releases
Submission of Articles in to Press Releasing sites

11. RSS feed submission
In order to build links pointing back to a website that will improve search engine trust over time it’s necessary to create and publish content, like press releases, on other web properties. Here are 5 important press release for SEO steps:

 Choose Keywords
If you are currently executing an SEO campaign, you should know which keywords you are targeting on your website. Choose a few keywords that are most relevant to the press release content to target within the press release.

 Implement Keywords into Content
The keywords or keyword phrases being targeted need to be implemented into the press release title and body content in a natural way. Including too many keywords will result in a poor reader experience. It also might get the press release rejected from the distribution service. Be sure to add anchor text links to the keywords being targeted that direct a visitor to a relevant page of your website.

 Distribute Through a Free or Paid Service
There are plenty of free services to distribute a press release through but the free services often come with limitations. Links typically aren’t allowed in a free press release and there is little control over when it gets distributed. The best chance of getting a press release picked up on other sites is if you go through a legitimate paid service.

 Include as Web Page/Blog Post
To get the most out of a release, write a different version of it and post it on your web property. This helps to build site content (which the search engines like) and ensures that the content lasts and can be easily found in the future by website visitors looking for more information.

 Promote via Social Media
Once the press release has been published, promote it via social media channels and encourage others to share it by including social sharing buttons. If the press release content is interesting to your target audience (which it should be!) and gets shared in social media it will help to improve your social signals.

12. Web 2.0 Submission

Web 2.0 properties refer to sites like Hubpages and Squidoo where you can post content. Typically in SEO these are used to build backlinks pointing to your sites since these are high authority domains and often after each PR update many times the PR of the page you posted on goes up as well and it "passes juice" to your site.

A lot of people use these as their 1st Tier in link pyramids as well where they create web 2.0 properties with links pointing to their site and then they backlink the web 2.0 property as well with a Tier 2 again to pass juice to your money site.
This is a proven effective SEO strategy and something you may want to consider when trying to climb the search engines.

13. Link Wheel

Link wheel is a widely used internet marketing strategy. The basic idea of link wheels is to create a pattern of links which flow from one website to another which would finally link to a targeted website requiring promotion.SEO – SMO- SEM - PPC


Last Section

There are many things that you can do to a website to earn page one positioning for your money keywords, in fact there are over 200 different things that a search engine will evaluate in terms of SEO. To go through the entire list would be overwhelming so I will discuss the top 10 factors that need to be focused on heavily, keep in mind that there are many other things that will need to be implemented in order to rank for very competitive keywords.
1. Content – Content is the driving force behind your campaign, the fuel to your fire. Software generated content that is pushed out to dozens of article sites wont help you anymore. You need to be creating content that is engaging your audience. On top of that you need to have many inbound contextual links from trusted sources like business directories, guest blogs, Web 2.0 properties etc.
2. Meta Tags - Meta tags will help the search engines understand what your pages are about and they will use this information to create ads on the SERP’s for you. Make sure to create a clear and accurate representation about your page or business with your title and description. Meta keywords do not matter so much anymore, if you are going to use them, less is more.
3. Intelligent navigation and structure – Remember to think like a search engine, if you are providing your visitors with a good user experience you will be rewarded. Keep your user intent in mind and customize the layout and navigation accordingly. It won’t be long before metrics like average time on site and pages per visit make a difference in the search algorithm. Plan ahead!
4. Trust and Authority – Building your websites credibility can be done in a number of different ways from reputation management to press releases and Blogging. The key is to diversify your methods, put your name out there as much as possible. Get involved with social media, recruit an audience, create news worthy articles and get them in the RIGHT places. Fight as hard as you can to get featured in the Moz blog or local news, these are just the kind of modern techniques that will help you prevail.
5. Internal Links – Make sure you are making good use of your internal linking structure, remember not to over do it and more importantly ensure that your linking structure is providing a good user experience.
6. Social Media – Social proof is weighted and can make a difference in competitive arenas, make sure that you are taking the time to build you Facebook fan page and other social media pages that are authoritative.
7. URL structure – Having a coherent naming convention for your URL’s can be extremely helpful as it will allow you to squeeze in keywords in a non-spammy manner.
8. Back links – They are not dead yet, but they are evaluated differently. Meaning you need to be careful with how you obtain your back links, don’t get any back links from sites that you would even consider to be questionable. If it looks like a link farm, chances are that it is a link farm. If it has the word “free” and “backlink” in the URL, it’s definitely not a good link to have.
9. Blogging – Create many great blogs like this one 
10. Audience Engagement – Audience engagement is very important and is a great way to build yourself up to be a figure of authority in the industry. By utilizing Google authorship you can also leverage your organic rankings and increase your click through rate!
As daunting as all of this may sound, it’s just barely scratching the surface. The best advice you will ever get if you are trying to learn more about is SEO is to follow the industry leaders and keep up to date with all of the Google Products and News updates. Staying one step ahead of the curve is what will help you stay ahead of the competition. When an algorithm update hits, you should be eager to see the spike in traffic from the black hats going down in rank!
Thanks for reading and we hope to hear from you soon!


Landing Pages : A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. landing pages help you convert your visitors into leads with customized content that will speak to your visitors.