Bounce Rate

Bounce Rate: 

Def: It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.

 A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.

Rb=(Tv/Te) 100

where

·         R_b = Bounce rate

·         T_v = Total number of visitors viewing one page only

·         T_e = Total entries to page

A visitor may bounce by:

·         Clicking on a link to a page on a different web site

·         Closing an open window or tab

·         Typing a new URL

·         Clicking the "Back" button to leave the site

·         Session timeout

There are two exceptions: 1) You have a one page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave.

A high bounce rate can be indicative of a number of things but usually falls into one of two categories:

1. You're acquiring the wrong kind of traffic to your page(s), or
2. You're acquiring exactly the right kind of traffic to your page(s).

Did number 2 throw you for a loop? Most people forget about the second scenario, since most websites tend to fall victim to the first.

But think about this for a second: if a user comes into your site and finds exactly what they were looking for; an answer to their question or solution to their problem, why should they stay a moment longer or look around on other pages?

For more details on SEO Information or SEO Training Hyderabad

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