Bounce Rate

Bounce Rate
Def: It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
 A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.

Rb=(Tv/Te) 100
·         Rb = Bounce rate
·         Tv = Total number of visitors viewing one page only
·         Te = Total entries to page
A visitor may bounce by:
·         Clicking on a link to a page on a different web site
·         Closing an open window or tab
·         Typing a new URL
·         Clicking the "Back" button to leave the site
·         Session timeout
There are two exceptions: 1) You have a one page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave.

A high bounce rate can be indicative of a number of things but usually falls into one of two categories:
  1. You're acquiring the wrong kind of traffic to your page(s), or
  2. You're acquiring exactly the right kind of traffic to your page(s).
Did number 2 throw you for a loop? Most people forget about the second scenario, since most websites tend to fall victim to the first.
But think about this for a second: if a user comes into your site and finds exactly what they were looking for; an answer to their question or solution to their problem, why should they stay a moment longer or look around on other pages?

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