What Is Social Media Marketing

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Ramit Solutions

Ramit Solutions is the Professional and top Digital Agency that covers all facets of internet marketing, including these popular topics within social media marketing:

• Facebook
• Instagram
• Twitter
• Pinterest
• Google+ 
• Linkedin
• YouTube
• Social Media Marketing

How To Guides & more!

In our blog, we occasionally cover social media news with a search angle, you’ll find all of our most recent articles related to ‘social search’ and other Digital Marketing here

Subscribe to our weekly Social Media Marketing digest and Marketing Day daily recap newsletters (By adding your email in the blog), with the latest articles from Marketing Land and Search Engine Land, as well as the day’s news sources all over the web.

Social Media vs Social Networking

The definition of social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social networking, on the other hand, is a social structure with people who are joined by a common interest.

Of course, at this point, the definition of social media seems like an oversimplification. In the last several years, technology has brought us very far from where we started and social media almost seems like it is an entirely different animal. Social media and social networking have been instrumental in many major events around the world. It is fair to say that social networking is a subcategory of social media. Many people think that social media and social networking are one and the same and therefore can be used interchangeably. That is a misconception. It is a good idea to look at the differences between the two here and walk away with a clear understanding of the differences.

Social Networking

The main purpose of social networking is to connect with other people. There are other end results that come from those connections on many occasions, such as revenue, for example. Some people argue that social networking came before social media and some others believe that  it was the other way around. The foundation of social networking is basically the human side. You fill in your profiles on social media channels and people interact with you based on the personal details that they read about you. Of course, you can do social networking for work or for pleasure. Many strong relationships exist as a result of social networking online. Social networking is about mutual communication.

Social Media

If you consider what you understood media to be before the Internet existed, it was about television, newspapers, magazines, etc. Once media became available through the World Wide Web, the media was no longer static. Tremendous interactivity capabilities became available to everyone and it felt much more like a personal, one-on-one relationship than anything else. At the heart of social media are relationships, which is in common with social networking. Social media is a very broad term and really encompasses several different types of media, such as videos, blogs, etc. Social media is a place where you can transmit information to other people. Social media is a vehicle for communication. Social media lets everyone share content that other people can share, in turn, with their online connections. You create the buzz through social media.

What social media and social networking have in common

One thing that social media and social networking have in common is that they both depend on viral marketing to become truly successful. If the content goes viral, more and more people will be paying attention and the more online traffic you have, the better your chances are of increasing your business. A simple way to look at the basic difference between social media and social networking is that social media helps people to make the connection and social networking enhances that connection. People get together because they have common interests, passions, and causes and they continue to strengthen their relationships as they get to know each other through interaction over time.

Conclusion

It is very important to understand that social media and social networking are not one and the same but that they are both of critical importance to your business and you should take full advantage of both for the greater success of your business.