1. Which of the following is the correct depiction of Digital Marketing?
A. E-mail Marketing
B. Social Media Marketing
C. Web Marketing
D. All of the above
2) __________ doesn't fall under the category of digital marketing.
A. TV
B. Billboard
C. Radio
D. All of the above
3) Which of the following is “incorrect” about digital marketing?
A. Digital marketing can only be done offline
B. Digital marketing cannot be done offline.
C. Digital marketing requires electronic devices for promoting goods and services.
D. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.
4) We use the website to ____________?
A. To promote a business online
B. To know more information about Products/Services
C. To purchase the Products/Services online
D. All the Above
5) What is a key benefit of having an online presence for a business?
A. The ability to sell products directly to customers through social media
B. Being visible when people search for a business like yours
C. Sending users emails to update them on new products
D. Being able to offer new customers promotional discounts
6) The increased use of the Internet presents a lot of potential for which types of businesses?
A. All businesses
B. Small business owners
C. International businesses
D. Local businesses
7) Which of the following is something you’ll probably want to exclude from your website?
A. Prices
B. A lot of deep scientific information and detailed statistics
C. Special offers
D. Certifications to show you’re qualified to provide a service
8) What should you consider when developing your website content?
A. What your customers are looking for
B. Your latest promotions and discounts
C. Your brand values
D. Whether the content will go viral or not
9) What SEO Stands for?
A. Social Engine Optimization
B. Social Engine Operations
C. Search Engine Optimization
D. Search Engine Marketing
10) What is CMS Stands for__________?
A. Continuous Mailing System
B. Content Management System
C. Counseling Management System
D. Cooling Management System
11) Which is the website development platform?
A. SAP
B. Canva
C. Word Press
D. Adobe Photoshop
12) What is use of themes in wordpress websites?
A. To customize the website templates for easy editing
B. To install other feature in the website
C. To integrate the payment gateway for website
D. To Track the performance of the website
13) What is the use of Plugin’s?
A. To test the performance of the website
B. To change the color of the website
C. To add extra features to the website
D. To do the seo for the website
14) What is the correct abbreviation of SERP?
A. Search Engine Result Page
B. System Engine Random Page
C. Search Estimate Result Page
D. System Estimate Random Page
15) Which is the recommended technique to optimize your website in Google?
A. Grey-hat Technique
B. White-hat Technique
C. Black-hat Technique
D. Orange-hat Technique
16) Which software we can use to designing the images, videos?
A. Python
B. Canva
C. AWS
D. Java
17) What is the use of Keywords?
A. To rank your website in Google
B. To write content in posts
C. To share in social media posts
D. Plug-in which we use for adding features
18) What is use of Keyword Analysis?
A. To find out which keyword you are targeting to reach customers
B. To know the volume of keyword
C. To know the intension of the customer
D. All the Above
19) Why we do the On Page Optimization?
A. To design the templates in the wordpress
B. To get the ranking in the Google
C. To analyze the website performance
D. Understand the user experience
20) Which Plugin we use to do the On Page Technique?
A. Astra
B. Elementor
C. Yoast SEO
D. Ninja Forms
21) What is the use of “robots.txt” file?
A. To invite crawlers to the website
B. To restrict the privacy pages from crawling
C. To check the website performance
D. To delete the pages from the websites
22) What is the use of off page optimization?
A. Get back links for your website
B. Build positive authority for the website
C. To get top rank in the Google
D. All the Above
23) “best degree and pg college in hyderabad” – Which type of keyword it is?
A. Short Tail Keyword
B. Long Tail Keyword
C. Keyword Format
D. High Level Keyword
24) How much Ideal speed of the website to appear to the user?
A. 5 Seconds
B. 10 Seconds
C. 3 Seconds
D. 15 Seconds
25) Keyword Density__________?
A. To write keywords in the pages
B. To maintain keyword ratio in the content
C. Long tail keyword
D. To promote in social media
26) Why do we use Google Search Console tool?
A. To design the images for the website
B. To track for the performance of the website
C. To check how many people are available
D. None of the Above
27) Which tool we use to promote our business locally or Location based?
A. Google Search Console
B. Google Business Profile
C. Google Keyword Planner
D. SEMRush
28) Google Analytics tool user for__________?
A. To analyze the websites visitors
B. To check the error of the website
C. To do the keyword analysis
D. To edit the content in the website
29) What is Bounce rate?
A. Ratio of clicks and impressions
B. Ratio of persons leaving website immediately
C. To check the rank of the website
D. To check the errors of website
30) CTR Stands for__________?
A. calculate the risk
B. click to receive
C. click through rate
D. cut the ratio
31) Why do we use social media platforms?
A. To Get in touch with customers
B. To know what our customers love
C. To promote our business thorough social platforms
D. All the above
32) What are the social media platforms?
A. Wordpress, Elementor, Canva
B. Adobe Photoshop, Illustrator, premier pro
C. Facebook, Instagram, Twitter, LinkedIn, YouTube
D. None of the above
33) What is the 80/20 rule in social media?
A. 80 percent images, 20 percent text
B. 80 percent message, 20 percent direct promotion
C. 80 percent video, 20 percent image
D. 80 percent direct promotion, 20 percent message
34) What is the use of Hashtags?
A. To promote our posts in social media
B. To get more reach for your social media posts
C. To advertise in social media
D. To publish the content in social media
35) What is the use of Facebook Insights?
A. Check the performance of business page
B. Code to integrate to your website
C. Track the website performance
D. None of the above
36) Which of the following can businesses achieve by using social media?
A. Attract new audiences
B. Build a good reputation with customers
C. Meet sales goals
D. Increase traffic to their website
37) How many characters are allowed in twitter?
A. 60 Characters
B. 180 Characters
C. 280 Characters
D. 320 Characters
38) Which are the best B2B platforms?
A. Facebook and LinkedIn
B. Facebook and Instagram
C. Instagram and WhatsApp
D. Instagram and Telegram
39) What is the meaning of YouTube Monetization?
A. To get subscribers to your channel
B. To get the revenue from the YouTube
C. To publish the videos in the YouTube
D. To create the channel in YouTube
40) How to gain the followers for social media platforms?
A. Post on regular basis
B. Creative content strategy
C. Scheduling the posts
D. All the above
41) What is Social Media Marketing (SMM)?
A. Advertising through social media platforms
B. Creating content in social media platforms
C. Sharing content in social media
D. All the above
42) Demographics represents___________?
A. User’s online behavior
B. User’s language and location
C. User’s age and gender
D. User’s action
43) Facebook Pixel is used to____________?
A. Post the images on Facebook
B. Track the conversions from Facebook and retargeting purpose
C. To Schedule the posts in Facebook
D. To add music to videos on facebook
44) Lead generation meaning?
A. Generate more business to the advertisers
B. Generating the traffic to the website
C. Generating more revenue for the Business
D. All the Above
45) The correct abbreviation of ROI is __________?
A. Risk on investment
B. Return on income
C. Risk on income
D. Return on investment
46) What is A/B Test Campaign in Social Media?
A. Running the two campaign
B. Promoting the social media ads
C. To gain the more followers in social media
D. Check the performance of campaign by splitting into two sub campaigns
47) Definition of target Audience_________?
A. Reaching out the customers who are searching for our Products/Services
B. Following the ones who follow our social pages
C. Gain the more followers
D. None of the above
48) Which is essential?
A. Number of engagements
B. Number of likes/followers
C. Number of Posts
D. All the Above
49) The main advantage of online advertisement is __________?
A. Low-cost promotional strategy
B. Online advertising is promotional as well as informational
C. Trackable
D. All of the above
50) How many Levels of Advertising in Social Media Marketing?
A. 10
B. 6
C. 1
D. 3
AAnother set of Questions for Freshers
1. Imagine you launched a new business that sells music instruments & studio equipment online. You want to use Google search ads to improve brand awareness. Which one of the following metrics should you use to measure the success of your search ads?
a) Impressions
b) Average Position
c) Click through rate
D) Conversions
2. What is the minimum targeting for the demographics: 'Age' in FB/IG?
a) 18
b) 12
c) 13
d) 14
3. What is ORM?
Ans. ____________
4. What is the maximum number of negative keyword lists we can add per account in Google Ads.
10
20
100
2000
5. Which one of these metrics will you track to measure the profit you made from search ads compared to how much you have spent on those search ads?
CTR
CPM
CPA
ROI
6. Which of the following is NOT considered as Facebook's engagement metric?
Comments
share
Likes
Views
7. How many impressions an ad has received If CTR 40% and number of clicks is 20
60
80
50
20
8. Which of the following actions can help you to improve your conversion rate?
a. Don't use negative keywords
b. Use negative keywords to further refine audience traffic
c. Use specific keywords for better conversion rates
d. Use the Search Terms report to reach the right customers
9. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
10. Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
11. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
12. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months
13. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
14. What is keyword density?
a. The number of times the keyword is used x (multiply by) the total word count on page.
b. The number of times the keyword is used in the page description
c. The number of times the keyword is used in the page title
d. The number of times the keyword is used / (divided by) the total word count on the page.
15. Which of the following is NOT a “best practice” for creating high quality title tags?
a) Make sure the title is unique for every page
b) Include an exhaustive list of keywords
c) Limit the tag to 65 characters, including spaces
d) Write compelling copy that encourages users to “click” your listing
16. What is Page Rank?
a) The Alexa technology for ranking pages.
b) The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
c) The search relevancy of a page compared to the other pages in the search engine
d) The way Google measures how popular a given page is based on the number and quality of sites that link to it.
17. Domain authority is a metric maintained by?
a) Google
b) Moz
c) Bing
d) None of the above
18. Google is more inclined towards keywords found
a) in the middle of title tags
b) at the ending of title tags
c) in the beginning of title tags
d) None of the above
19. If you want to create friendly URL, which character should you use to separate words in such URL?
a) Hyphen (-)
b) Underscore (_)
c) Space
d) None of the above
20. What is the full form of SEO?
a) Search Engine Optimum.
b) Search Engine Optimization.
c) Search Electronic Optimization.
d) None of the above.
21. Google gives priority to themed in-bound links.
a) True.
b) False.
22. _________ error comes when page not found
23. What is a Backlink?
24. What is SERP?
25. What is Bounce Rate?
26. What is image alt text?
27. What do you mean by Digital marketing?
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