Basic Practical Questions for Freshers

  

1.       Create Pre Optimization Report for any website. Example – Your College

Ø  Go to any online website analysis tools. Ex- online.seranking.com and enter the URL

Ø  Collect the information from the list

 

2.       Submit a website of St Josephs College in any of the Directory Submission Sites

Ø  Open any Web Directory site

Ø  Select the category

Ø  Enter Title, Description, URL, Meta Description, Keywords, Name, Email ID, Captcha and submit

 

3.       How do link Hosting Nameservers with Domain

Ø  Login Domain Service provider,

Ø  Copy the Name Servers from hosting provide

Ø  Click on Manage DNS on domain and enter the new DNS in enter my own name servers

 

4.       Do Classified posting for any service or trainings or college or real estate or Digital Marketing Training

Ø  Register on classified site

Ø  Login

Ø  Select the category

Ø  Post Title, Description and contact details with Locality information and Submit

 

5.       Create Blog Posting for any Training or any Real Estate company

 

Ø  Sign in to Blogger.

Ø  On the left, click the Down arrow      .

Ø  Click New blog.

Ø  Enter a name for your blog.

Ø  Click Next.

Ø  Choose a blog address or URL.

Ø  Click Save.

 

6.       Do Keyword research for Web Design Company

Ø  Sign in to your Google Ads account. ...

Ø  Click the tools icon. ...

Ø  Click Discover new keywords.

Ø  There are 3 ways to discover new keyword ideas: ...

Ø  Click Get results.

 

7.       Check competitors and a list of 10 sites for Real Estate with the Keyword DTCP plots for sale in Hyderabad

Ø  Go to Google and search with your top 3 targeted keywords of the website.

Ø  Collect top 3 results from Google with each keyword

 

8.       Create XML site map for St Josephs college website

Ø  Go to Google

Ø  Search with XML Sitemap Generator

Ø  Click on https://www.xml-sitemaps.com/

Ø  Enter the URL of the website

Ø  Download the document

 

9.       Do Article submission for any Training or any Real Estate company

Ø  Go to Article site. Ex: https://www.sooperarticles.com/

Ø  Register on the site

Ø  Login on the Site

Ø  Post Title

Ø  Enter the summary of the Articles

Ø  Enter the description with more than 1000+ words

Ø  Enter Captcha

Ø  Then click on submit

 

10.   Post a review on GMB listing any positive review on St Joseph college page (5 Star and 1 sentence review)

Ø  Search with St Joseph college, Abids on Google

Ø  Click on Reviews

Ø  Select 5 Star rating

Ø  Enter some attractive content and the click on submit

 

 

11.   How to Create Social media Post in Canva?

 

Ø Login to your Gmail account

Ø In New Tab type “canva.com”

Ø Click on sign and continue with Google

Ø In Dashboard, click on create design or Custom size

Ø Take 1080 width * 1080 Height in Pixels (px)

Ø Click on the Text Box on the left and Select Add Heading

Ø For background color, select template and click on the color pad on top

Ø Add the logo by downloading from Google

Ø Add some images from Google

Ø Add Call to action button at the bottom (Phone Number and web address)

Ø Download the image by clicking at the top Share Button

Ø Download in png format

 

 

12.   How to Purchase the Domain & Hosting & SSL Certificate? Domain & SSL Purchase

Ø Open Google Browser and Type “Godaddy.com”

Ø Then enter domain name (example:www.vamanaads.com)

Ø Check the availability of the website

Ø If available, click on Add to Cart

Ø Click on continue to cart

Ø Select the Website security

Ø Select the tenure for 1 Year

Ø  See the pricing

Hosting Purchase

Ø Click on Godaddy Logo or Home Button

Ø Click on the 3 lines

Ø Click on Hosting

Ø Select the VPS Hosting

 

Ø Compare the price and select the plan

Ø Click on continue to cart

Ø Select the tenure for 1 Year

Ø No control panel

Ø Click on Order to Pay

 

13.   How to design and develop the website?

 

Ø Open Google Browser

Ø Login into your Gmail account

Ø In New tab, type “www.profreehost.com”

Ø Click on Register Now

Ø Enter email address and password and click on “right” symbol

Ø You will receive “Activation Email” to your email address

Ø Click on Activate Account

Ø Click on “Create New Account” (Close the Ads)

Ø Select the Domain Name with extension (preferably “unaux.com”)

Ø Click on right symbol

Ø Next, click on manage

Ø Here Control Panel will be created, after 2 min, refresh the page

Ø Click on send anyway and then click on “I Approve”

Ø In Control Panel, go to “SOFTWARE” tab

Ø Then click on “Softaculous App Installer”

Ø In Next tab, you will find “Wordpress”, click on Install

Ø In dashboard, goto “Admin Account”

Ø Enter username and password (which you should remember for login)

Ø Then scroll down and click on Install

Ø After successful installation of wordpress, you will get the URL, click on it.

Ø You will get the “Hello World” Page

Ø Login into your back end of the website by entering “wp-admin” after URL (ex: www.pramod.unaux.com/wp-admin)

Ø Enter Username and Password

Ø You will see WordPress Dashboard

Ø Now, Click on “Appearance” then Themes

Ø Click on Add New

Ø Scroll and Select the Astra Theme, click on Install and Activate

Ø On Top, click on “Get Started”, scoll down and click “build your website now”

Ø Here Select the Page Builder as “Elementor”

Ø Now select the theme or template according to your requirement

Ø Then on left, scroll down and click on Skip & Continue

Ø scroll down and click Continue

Ø In this, enter your name, email address, beginner, for my self

Ø Click to agree terms and click on “Submit & Build My Website”

Ø Wait till the theme is applied on your domain

Ø Click on view your website or Check your domain in New Tab

 

 

14.   How to do the Keyword Analysis?

 

Ø Open browser and go to ads.google.com

Ø Click on Sign-in, click on New Google Ads Account

Ø Click below on “Switch to Expert Mode”

Ø You will find objective, scroll below and click on “Create an account without a campaign”

Ø Click on Submit then click on Explore your account

Ø You will redirected to dashboard

Ø On the top middle, click on “tools & settings”

Ø In that, Under Planning, select Keyword Planner

Ø Click on Discover New Keywords

Ø Enter any keyword to test (example: digital marketing training in Hyderabad)

Ø Click on get results

Ø Select the all keywords (by clicking on Keywords)

Ø You will find download button on top right corner, click on it

Ø Click on .CSV file, and file will be downloaded

 

Ø Open file and delete the fields except keywords and volume

Ø Sort it from largest to smallest

Ø Analyze the suitable keywords for the business

 

15.   How to check the website speed?

 

Ø Open Google and type page speed insights

Ø Take one example website (ex: https://josephscollege.ac.in/)

Ø Enter the URL in Search Bar and Click Analyze

Ø Scroll down and look at the core web vitals

Ø And scroll down more and find Metrics

Ø You will find Speed Index for Mobile

Ø Then click on Desktop version

Ø Scroll down and check the speed index

Ø You will also find the errors which causes the speed of the website

 

16.   How to check the content weather it’s copied or not?

 

Ø Open Google and type plagiarism checker tools

Ø You will find “smallseotools” website, and click on it

Ø Copy the content which you wanted to check (example: st.joseph’s website page content)

Ø Click on I’m not a robot

Ø Click on the check plagiarism

Ø After scanning, Middle of the screen you will find the percentage of the Plagiarized Content and Unique content

Ø Also you can the check, if it’s a copied content you will able to see the website links to that are copied from.

 

17.   How to create business Pages in facebook?

 

Ø Open Google and Login into your facebook account with login credentials

Ø On left side, find pages and click on it

 

Ø Click on Create new page

Ø Enter Page or Business Name

Ø Select the related category which is related

Ø Write something about the business

Ø Click on Create page

Ø Enter required details like, website link, phone number, email address, location, pin code

Ø Select the Opening Hours

Ø Select the profile picture (size 180 * 180 px size)

Ø Upload the cover photo (size 820 * 312 px size)

Ø Click on Done

Ø Page will be created

 

18.   How to create business Page in Instagram?

 

Ø Open Google and type Instagram.com and Click on Sign up

Ø Enter email address, phone number, Full name and Username

Ø Enter user name,

Ø Click on switch to professional account

Ø Select the category

Ø Enter contact details

Ø Click on Done

Ø Enter the Bio

 

 

19.   How to create Professional LinkedIn Profile?

 

Ø Goto Google and type linkedin.com

Ø Sign up with email address

Ø Enter password and click on Agree & Join

Ø Select the country and city

Ø Click on I’m a Student and enter the details, click on continue

Ø Click on Not now and then skip

 

Ø Add some connections, skip everything and click on Finish

Ø In LinkedIn Dashboard, Click on Me then view profile

Ø Upload Profile Photo (your photo), Cover Photo

Ø In Profile section, Add your education details, skills

 

20.   How to run Facebook ads?

 

Ø Goto Google and type facebook.com/adsmanager

Ø Select the page that would like to promote

Ø After redirecting to Ads manager dashboard, click on “+create”

Ø Select the Objective (example: leads)

Ø Name the campaign

Ø Scroll down and enable Advantage Campaign Budget

Ø Add the Daily Budget ( example: 1000) and click on next

Ø Name the ad set

Ø Select the Page to promote and accept terms & conditions

Ø Select the budget and schedule

Ø Select the location, age, gender and enable detailed target expansion

Ø Add target audience categories, select related audience

Ø In Placement, select Advantage+placements, click next

Ø Name the Ad, select the instagram page

Ø Select the “single image or video”

Ø Upload image and Add Primary Text, Headline and Description

Ø Select the call to action button (example: Sign up, Book Now)

Ø Click on Create form, name the form and select the Higher Intent

Ø Select the required fields like Name, email, phone number, address

Ø Click on Publish