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What is Search Engine Marketing (SEM) / SEM Material
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.
Whether you’re searching online for a shoe store in Denver or a Mexican restaurant in Austin, you’ll see SEM ads. Although typically small in size, these ads are noticeable just above or to the right of your search engine results. When done well, SEM, or search engine marketing, can attract consumers to your website. For small businesses looking for affordable ways to increase revenue, this tool can help you market to another base of potential customers.
SEM is different from SEO, or search engine optimization. Search engine marketing is paid advertising, while search engine optimization is organic. You can’t pay a search engine to help your website rank higher with SEO. With SEM, you create an ad using a specific keyword. This ad is then displayed alongside specific search engine results that correlate with the keyword in your ad.
With SEM, you don’t pay unless someone clicks on your ad. This is one reason why SEM, often called pay-per-click advertising, is so attractive to small businesses. Here are some more reasons why SEM has become such an attractive and affordable online marketing option for many companies:
Now that you know some of the benefits that SEM advertising offers, learn why hiring a professional, experienced online marketing company like Web.com is the best way to achieve success for your business.
PPC marketing is grossly misunderstood, many people feel that they know how to do it and it is too expensive. The truth is that most people do not understand the capabilities of Adwords and the ways to increase ROI through analyzing data with scientific methods. Having an experience Adwords manager managing your account can be expensive but it can also be well worth it. Professional Adwords managers can track your returns down to an exact dollar and increase your conversion rates as well as increase your ROI.