Associate Director - Search Engine Marketing | SEM Openings in Hyderabad

Associate Director - Search Engine Marketing | SEM Openings in Hyderabad

SEM Openings in Hyderabad

Job Description

We are looking for an Associate Director - Search Engine Marketing, an expert in SEM & Media Buying to manage & creatively direct a team that executes all search engine marketing activities. He/She would be responsible for planning, executing & monitoring all SEM related activities across all major search networks like Google, Yahoo and Bing.

Responsibilities

• Plan, develop & execute SEM strategy based on customer requirements
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• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
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• Track, report, and analyze website analytics and PPC initiatives and campaigns
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• Manage spends, staying on budget, estimating monthly costs and reconciling discrepancies.
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• Optimize ad copy and landing pages to improve conversions and ROAS
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• Perform ongoing keyword discovery, expansion and optimization
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• Build, train and manage a team of SEM professionals

Requirements

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
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• Solid understanding of performance marketing, conversion, and online customer acquisition
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• In-depth experience with website analytics concepts and tools
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• Experience with bid management tools
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• Experience with A/B and multivariate experiments
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• Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client's marketing budget effectively
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• Experience of ROI driven campaign management
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• Manage complex projects with an ability to handle multiple projects at a time
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• Set and meet deadlines for self as well as others in the Team
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• Working knowledge of HTML, CSS, and JavaScript development and constraints (preferable)
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• Certified Professional with proficiency in handling Google AdWords, Yahoo and Bing Paid Search Marketing platforms

Salary: Not Disclosed by Recruiter

Industry:IT-Software / Software Services

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Analyst

Employment Type: Permanent Job, Full Time

Keyskills

SEM Search Engine Marketing Online Marketing PPC Google AdWords Media Buying Yahoo Campaign Management Marketing Budget Major

Desired Candidate Profile

Education

UG: Any Graduate - Any Specialization

PG:MBA/PGDM - Any Specialization

Company Profile:

TalPro

A Leading client of TalPro

Labels:

Digital Marketing Jobs in Hyderabad, Digital Marketing Openings in Hyderabad, SEM Jobs in Hyderabad, SEM Openings in Hyderabad, Digital Marketing Jobs, Jobs on Digital marketing, Jobs on SEM