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Wednesday, 21 June 2017
Digital Marketing Automation Manager in Hyderabad
Columbus Global Marketing is working to establish a Digital Marketing Center of Excellence (DCoE) in Hyderabad, India, as part of a global strategy to increase focus on digital, inbound marketing and to leverage global cooperation and synergies. The mission of the DCoE overall will be to support all the Marketing Business Units around the world and to lead the development of Columbus global capabilities and initiatives around:
Social Media Campaigns
Global Web Management and
Marketing Content Creation and Sharing
Are you looking for a challenging role? Here is an opportunity to work in an innovative B2B global technology market. Do you have hands-on experience with inbound marketing, marketing automation with tools like HubSpot and growth hacking in B2B Marketing?
If yes, then Columbus Global Marketing is looking for you, an experienced Digital Marketing Automation Manager who can help take our global marketing efforts to the next level.
About the Role
As the Digital Marketing Automation Manager, you will be in charge of driving website and campaign traffic, automating the conversion of that traffic into qualified leads for the business, and nurturing inactive leads. You will also be required to establishing an analytics system to capture key performance metrics and analyzing the performance to improve automation.
Essential duties and responsibilities of the position are to:
Grow new leads pipeline, leading to higher marketing-qualified leads
Drive website traffic through targeted campaigns, calls-to-action, landing pages, and lead generation content
Automate email and social media campaigns by using tools like Hubspot
Setup and optimize the automated lead nurturing processes
Ensure steady growth of the leads funnel, and ensure qualification of marketing leads to be be accepted by sales team across all business units
Establish closed-loop analytics across sales and marketing to understand how inbound marketing activity turns into leads and customers, and continually refine the process to improve conversions
Desired Skills & experience
Inbound marketing automation, B2B marketing, Growth hacking, experience with HubSpot is preferred.
The individual will need to be hands-on since this is a strategic build from scratch job
Prefer prior B2B inbound marketing experience in demand generation, lead funnel management and lead qualification.
Self-starter and creative thinker who can maximise results with limited budgets, and can optimise models and processes across markets.
You can think out-of-the-box and have an enthusiastic lets-fix-it attitude.
Salary: Not Disclosed by Recruiter
Industry:IT-Software / Software Services
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role:Search Engine Optimisation /SEO Lead
Employment Type: Permanent Job, Full Time
Inbound Marketing Sales Marketing Automation Lead Qualification Demand Generation Lead Generation Hubspot Digital Marketing Social Media B2B Marketing
Desired Candidate Profile
Please refer to the Job description above
UG: Any Graduate - Any Specialization
PG:Post Graduation Not Required, MBA/PGDM - Any Specialization, Marketing
Columbus Global Services India Pvt. Ltd.
Columbus Global Services India Pvt. Ltd.
Columbus is a 26 years old international organization head quartered at Denmark providing services to customers globally. We are experts in the retail, food and manufacturing industries, Mobile solutions, Business Integration & Business Productivity. We have offices and partners all around the world. Our global software solutions enhance enterprise ERP systems like Microsoft Dynamics AX and NAV to help our customers operate more efficiently and sharpen their competitive edge With deep industry expertise we know how to make our clients more successful by adapting and implementing proven Microsoft-based solution sets for immediate business impact.
Columbus empowers ISVs and service providers by partnering with To-Increase is a global software developer specializing in solutions that enhance enterprise ERP systems like Microsoft Dynamics AX and NAV to help our customers operate more efficiently and sharpen their competitive edge.
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