Openings on Biddable Media Manager | Digital Marketing JobsDigital Marketing Jobs

Openings on Biddable Media Manager | Digital Marketing Jobs

Digital Marketing Jobs

Job Description

Position: Biddable Media Manager

Qualification: Any Graduate or MBA (Marketing) or Google Adwords certified

Experience: 

Mandatory:

At least 5 years experience in digital Marketing

Substantial experience in managing online campaigns as part of a web/marketing team

Extensive experience analysing website traffic, including on-page behaviours, in-bound traffic patterns, and A/B testing

Digital marketing experience, including SEM, SEO, affiliate networks, shopping sites, email, as well as standard industry practices

Experienced in managing people with a focus on team well being and professional development

Background in managing large scale online channels

Experience of working in a fast-moving business

Experience of managing change and implementing new initiatives

Knowledge and interest about technology, marketing and communications.

Excellent sales and negotiation track record

Desirable:

Working in an agency/network/client side

Working in the public or private education sector

Managing a team directly or remotely

UK Experience/Global Experience

Location: Hyderabad

Role Dimension:

As the Biddable Media Manager, you will ensure the successful implementation of display & search campaigns across Organization's brands. You will be responsible for managing organization's brands biddable media channels such as but not restricted to PPC, Display, and Programmatic. Additionally, you will be managing a team of 5 specialists. 

A successful applicant will have proven experience managing display and paid search campaigns as you will be expected to take responsibility for strategising, growing and ensuring the success of the campaigns.

Reporting into the Head of Client Services, the Biddable Media Manager will develop key strategic quantitative analysis for the Global Digital Marketing team. They will be able to produce actionable recommendations using Google Adwords, Bing Ads, Yahoo, Adserver, CRM (e.g. Microsoft Dynamics), auto bidding tool (e.g. Marin), web analytics tools (e.g. Google Analytics) and various statistical techniques. 

In addition to delivering new business insights, this role will be responsible for providing ongoing strategic guidance, recommendations & training the team and managing any third party programmatic suppliers.

We seek an expert in the digital marketing ecosystem, ideally with expertise with Analytics platforms and Excel, and proficiency across Google AdWords, Bing Ads, Yahoo! Gemini and display partners. Past experience with analytics integrations, creation and maintenance of URL tracking codes, and proven ability to understand, manipulate and report on metrics is highly desired.

Roles & Responsibilities:

Support the team by delivering timely, insightful and actionable analyses

Interact with internal teams to understand requests, prioritize, and set clear expectations

Solve complex business problems by using advanced analytics

Use existing tools within PPC and other statistical packages to create and automate complex reporting of each channel performance across all brands

Answer ad hoc questions and conduct deep dive analyses for the business

Conduct Lifetime Value analysis across all vehicles and recommend budget allocations 

Enhance current reporting tools and develop new tools to support the digital landscape

Identify trends and opportunities across various media and communication channels

Ongoing report creation and reporting to stakeholders

Strategise future growth of channel with a focus on spend Vs. ROI KPIs

Plan, implement and optimise digital campaigns

Conduct A/B tests on copy and landing pages

Identify new trends and opportunities

Use a range of analytical tools to identify areas of success/that need improvement

Report statistics to the Head of Client Services and relevant stakeholders

Work alongside other marketing teams to harmonise strategies

Quarterly and month plans, budget forecast and media plan delivery in collaboration with the other digital marketing channels

Implement tracking and reporting on success rates, ROI & Lead volumes

Create and evaluate digital marketing strategies

Possess exceptional budget management skills

Developing short and long term strategic marketing plans to ensure that company KPIs are hit

Meeting targets relating to income and expenditure for all brands under your remit.

Managing staff within the biddable media team to include recruitment & selection, deployment, performance, training and development.

Providing advice and guidance on new industry developments to individuals and teams within the team as required, and working on developing, designing and implementing new changes as requested.

Contribute significantly to the broader online marketing mix

Desired Skills / Knowledge:

Crucial knowledge of Digital Marketing Industry

Knowledge of adserver, CRM tools, search bidding, programmatic partners, and web analytics

Knowledge of various online channels, such as PPC, display, affiliates, paid social etc. 

Proficient in MS Office, especially Word, PowerPoint, and Excel

Fluent and influential verbal and written communication skills

The ability to work as an independent decision maker, along with the ability to work collaboratively with a team

Solutions focused

Commercially and financially astute

Proven problem solving capability

Ability to influence at senior level within an organization

Proven track record of managing a budget and meeting targets

Knowledge of various data mining techniques to generate business insight

Strong interpersonal skills, presentation skills, problem-solving skills, and communication skills

Skills in fact-based analysis, including the ability to persuasively present insights and recommendations to senior management

Strong ability to identify business issues, formulate plans to resolve these issues, and effectively communicate the results to senior management

Excel expert comfortable with in-depth reporting and search engine & CRM bulksheets

Clear, demonstrable excitement about working in the online marketing sector

Google AdWords & Analytics Certification is a plus

Interested candidates with suitable profiles, please apply with your latest resume in word format to: t.srinivas@manpower.co.in 

Salary: Not Disclosed by Recruiter

Industry:Education / Teaching / Training

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Marketing/SEM Specialist

Employment Type: Permanent Job, Full Time

Keyskills

Digital Marketing Web Marketing Online Marketing SEO SEM Google Analytics Google AdWords PPC Web Analytics Yahoo

Desired Candidate Profile

Please refer to the Job description above

Company Profile:

ManpowerGroup Services India Private Limited

Experis, a permanent recruitment division of Manpower Group (NYSE: MAN), the world leader in innovative project & workforce solutions. With over 60 years of experience, our $22 billion company creates unique value through a comprehensive suite of innovative solutions that help clients win in the Human Age. These solutions cover an entire range of talent driven needs from Application and Software Development, Web Technologies, ERP & Consulting, Recruitment and Assessment, Training and Development and Career Management. Manpower Group maintains the world's largest and industry leading network of 3,600 offices in 80 countries and territories, generating a dynamic mix of an unmatched global footprint with valuable insight and local expertise to meet the needs of its 400,000 clients per year, across all industry sectors, small and medium sized enterprises, local, multinational and global companies. By connecting our deep understanding of human potential to the ambitions of clients, Manpower Group helps the organizations and individuals we serve achieve more than they imagined because their success leads to our success. And by creating these powerful connections, we create power that drives organizations forward, accelerates personal success and builds more sustainable communities. We help power the world of work. The Manpower Group suite of solutions is offered through Manpower Group Solutions, Manpower, Experis and Right Management. ManpowerGroup is the most trusted brand in the industry, and was once again the only company in our industry to be named to the Ethisphere Institute's 2012 World's Most Ethical Companies list for our proven commitment to ethical business practices, including an outstanding commitment to ethical leadership, compliance practices and corporate social responsibility.

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