MAIN CONCEPTS IN SEO
What IS SEO?
SEO stands for search engine optimization. It is a process of improving the traffic to a web site using natural or organic techniques. Such techniques aim to place a web site higher in the search results listings, thus with a higher probability of attracting visitors.
Main Concepts In SEO:
Main concepts that are to be considered while working on seo project are follows:
There are two techniques in SEO
1.On-Page Optimization:
On-Page optimization refers to the factors that have effect on web site or web page .
The On-Page techniques are follows.
1. Pre Optimization Report
2.Keyword Reseacrh
3.Competitors Website Analysis
4.Rewriting Robo Friendly Text
5. H1, H2 Tabs Optimization
6. Title Tag Optimization
7. Meta Tag Optimization
8. Meta Keyword Optimization
9. Alt Tag Optimization
10. Website Structure
11. Body Text and Content
12. Seo copy writing
13. Google Analytics
The above mentioned are the on-Page techniques that are to be considered and should work on These concepts to get best results in search engine.
2.Off-Page Optimization:
Off-Page optimization refers to those things that are done out-side the web site or web page to enhance their results in search engine.
The Off-Page techniques are follows.
1.Search engine submission ( Global and Local )
2. Directories submission
3. Blog Creation and Blog Commenting
4. Creation of forums and Participating in forums
5. Classifieds Posting
6.Social media optimization
7.Article Posting
8.Free Press Releases
9. RSS feed submission
10. Web 2.0 Submission
11.Link Wheel
12.Google Business maps Creation
13.Hosting of sitemap
